Instructor: Brit Blankenship

Client: Books for Keeps

Role: Brand Strategist / Designer

brand strategy, brand identity, logo design, digital graphics, layout, typography, creative design

Rebrand of the visual identity of a local Athens 501(c)(3) non-profit organization, Books for Keeps, with a friendly, openly enthusiastic, and meaningful visual system.

Developed a re-design of the original logo with an entirely new color system, typography, and creative style along with brand guidelines.

To encourage children’s love for learning and discovery, the logo incorporates a human aspect as well as their name and purpose of providing kids open and equal access to books. The color system were inspired by the colors found in various children’s books.

Instructor: Brit Blankenship

Role: Brand Strategist, Brand Designer

Brand strategy, brand identity, digital design, vector lettering, typography

Personal branding project to campaign The Met’s hypothetical augmented reality wing. The name metA means, “beyond” and signifies change or transformation. This is apt to the concept of engaging an artwork in a new experience through advancing technology. Augmented reality goes beyond the traditional ways of viewing and engaging art at a museum.

The simple wordmark, ‘meta’, is representative of the lens used to see the effects on the artwork exhibited in the new wing. The letter “a” is altered to highlight the overlaying aspect of AR through negative and positive space. It is flipped to create an appearance of AR lens. The letter ‘a’ focuses on the new experience of “meeting” the vast artwork at The Met.

The design stays true to The Met’s brand identity principles using colors inspired from the museum’s ancient artworks such as an ultramarine blue created from lapis lazuli and slight deviation of their iconic red to elevate the Meta brand with The Met’s.

To continue the concept of Meta as a distinct wing within The Met, a humanist and modern typeface called FF Meta & FF Meta Serif by Erik Spiekermann was used.

Touchpoints - app and subway ad (digital) & posters, tote bags (print)

Visual representation of how an artist from Vincent Van Gogh to Marc Lee fits into the visual system. Many rely on using digital graphic devices such as a smartphone and tablets to access AR system/app which the user can interact and learn more about the artwork in front of them. Subway ads are an effective way to promote the new wing.

Role: Book Designer

bookmaking, print, book design, layout, photography

Size: 2.75 x 4.25 in.

I designed a french-fold book about a journey I took on my college campus using photos, videos, and Photoshop, Illustrator, Indesign. I printed on different colored paper to illustrate the steps that I took to get from point A to point B, and to focus on the transitions of textures of the ground I walked on. The process of making of this book introduced me to bookmaking and book design which I enjoy immensely.

book design, publication, bookmaking, typography, layout, watercolor painting, bookbinding

Seniors of all art & design majors in their final semester of college had to create works of art or design of our own choice/interest. We curated the Senior Exit Show as a group. I participated in the book part of the show.

vector design

Size: 24 x 36 in.

An exploration of the different typefaces, weights, shapes, and colors of the letter, ‘g’. In this project, I use different themes and linear and geometric forms of the letter, ‘g.’ Categories range from line strokes, shapes and textures to gray depth study to three-dimensional forms.

Instructor: Julie Spivey

typography, layout

Poster Size: 18 x 24 in.

The objective for this project was to create an easily recognizable identity system with a poster and motion letter-based logo for the faux event titled ‘Typomania’. I explored the arrangement and treatment of the type I created from a sketch of mine.

vector design, infographic. layout

Size: 10 x 16 in.

There are many great non-profits that aim to reduce the amount of plastic polluting our oceans, and many individuals are recycling. Unfortunately, it is simply not enough.

The Ocean Cleanup non-profit caught my eye because their solution focuses on a larger-scale operation to such a big problem. They are developing advanced technologies to rid the world’s oceans of plastic. I was inspired to create a short promotional infographic to raise awareness and to inform the public to their environmental cause.

Role: UGA Press Design & Production Intern

publication, book design, typography, illustration, vector graphics, infographics, logo design

During my internship at the UGA Press, I designed two book covers under the mentorship of Erin Kirk New who is the UGA Press Art Director and Designer. Authors’ suggestions were taken into consideration. The trim sizes of the two books are 6 x 9.

Forms of Contention cover: The objective was to cleanly, simply, and elegantly convey the meaning of the title and the structure of a sonnet.

Hidden in Plain Sight cover: The objective was to abstractly convey the meaning of the book title through the use of contrasting colors in an expressive way.

“How Books Are Made” infographic & subgraphics: The objective was to visually show & inform the public a shortened version of the publishing process of the UGA Press using their brand colors. *for their website

GOHL Logo ideas: The objective was to create a logo for use in association with the “Georgia Open History Library” project and eventually on the e-books.

Design Director: Charlie Vu

Role: Graphic Designer

layout, photo design, print design

Touched up and edited the photos for each spread. Created the layout design between photo and copy for print within the template.

SBG UNDERGROUND

A series of panel designs for the Underground Exhibit at the Alice H. Richards’s Children’s Garden of the State Botanical Garden of Georgia

Instructors: Moon Jung Jang, Eileen Wallace

typography, poster, bookmaking, Vandercook press

Snippets of exercises incorporating typographical elements and content in different compositions.

First exercise was to arrange type with the given prompts, poems and phrases. Second was to learn how to bind a perfect bound hardcover using the most basic materials and equipment. Third was to make a frenchfold and design a short book on Indesign using simple shapes, words, and colors.

watercolor, drawing, ink, collage, oil paint, digital art, illustration